The #1 Guide to Startup Valuation: How to value your startup in 12 easy steps


(as of Dec 16,2018 11:08:03 UTC – Details)

“Buy this book. It helps you to quickly negotiate the right valuation with investors, saving you a lot of time, money and frustration.” – Dirk de Bruijn, Founder at Swapfiets

“Glad to see Joachim share his knowledge into a book. With detailed examples, it helps entrepreneurs to build a clear and solid foundation before talking to investors.” – Jian Jiang, Co-Founder at ParkBee

“Joachim is an expert in capturing the essence of financial deals. A must read if you want to have a meaningful conversation with investors.” – Sander ten Kate, Founder/CEO at Senfal

“This book helps you understand the funding process and the investor’s perspective on it. Joachim’s method set us off to a good start and helped us make a professional impression throughout the valuation process.” – Ide Swager, Co-Founder at Momo Medical

“A no-nonsense guide that, just like Joachim, provides valuable knowledge in an easy to understand guide, supporting a better deal.” – Meeuwis van Wirdum, Co-Founder at CoVadem

“A must read for every entrepreneur. Joachim guides you through all relevant dynamics from every angle when raising capital, including the very important one of the investor. Leading to a fair deal for both sides under the right terms in the quickest way possible.” – Willem Kesteloo, Co-Founder/CFO at PHYSEE

When investors ask for a valuation, many founders choke. They stutter, stall or worse: ask the investor. The investor is puzzled. Founders can name the price for their product. Then why not for their shares?

The #1 Guide to Startup Valuation hands you the tools to value your startup. You will learn:

  • The difference between selling your product and raising money
  • Why investors buy your shares
  • The 4 building blocks of startup valuation
  • How to value your startup if you raise money with equity
  • How many shares you have to give away if you do a convertible
  • How to choose between one and multiple exit scenarios
  • How to choose between a convertible with a discount and a discount and a cap
  • How to choose between equity and convertible debt

Value your startup in minutes with the accompanying spreadsheet.

If you don’t speak your investor’s language, negotiations fail. If you don’t understand an investor’s logic, negotiations fail. And if you can’t get your investor to agree on a fair valuation, negotiations fail. So, stop improvising. Save yourself the time, money and frustration. Get this book.

For founders. For seed rounds and Series A. For equity and convertible debt.

Start-Up Guide for the Technopreneur, + Website: Financial Planning, Decision Making, and Negotiating from Incubation to Exit


(as of Dec 08,2018 10:55:54 UTC – Details)

A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs

As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance.

This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit.

  • Excellent advice for tech entrepreneurs written in layman’s terms
  • Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia
  • Designed to fill the role of an experienced mentor for tech entrepreneurs

For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.

Used Book in Good Condition

CrowdFund Your StartUp!: Raising Venture Capital using New CrowdFunding Techniques


(as of Nov 30,2018 04:04:45 UTC – Details)

SUPERSEDED BY NEW EDITION TITLED “THE FUTURE JUST ARRIVED.” Fully updated in January 2016, and detailing the changes going live on May 16 2016, this is the definitive book on equity crowdfunding for startups i.e. selling shares in your company over the Internet. The process started several years ago with Title III of the JOBS Act and has morphed over time to the final rules on Regulation Crowdfunding from the SEC. This book, updated several times over the last few years, was the very first book on Equity Crowdfunding in the USA and was the #1 book on Amazon in its category for over a year. Raising venture capital has become easier, with the passage of the JOBS Act. It’s new, it’s different, and it’s big! Selling shares in your startup through crowdFunding is a big deal. It’s going to totally change the whole way venture capital is raised. This book is for entrepreneurs and business owners to quickly understand what they need to know and where to find it. It’s more than collecting the cash; you need to set up a real company with real customers and real cash flow. And sell shares in it. This book covers what you need to do to make crowdfunding your startup a success, in a concise and clear way. The book has 5 sections: 1. How Crowdfunding Works for Startups. After a quick explanation of how crowdfunding came to be, the book looks at how crowdfunding fits into the field of venture capital. Then it addresses how Regulation Crowdfunding has changed things, with a detailed commentary on the 12 most important changes. The chapter ends with suggestions for where crowdfunding would be best used, and perhaps not so well suited. 2. Setting up a Company Worth Funding. You have to get the dogs to eat the dog food (i.e. will customers buy?), and you have to do it better than the competition. Investors expect you to make money. You can’t wait forever; you have to lift off quickly. And you need to get the boring stuff, like legal documents and company status, right. 3. Raising the cash. Making the company attractive to investors – means understanding how crowdfunding works for them. Then readers are taken through the critical part of putting a value on the company and pricing its shares. Get this wrong and you will work for years for nothing, or you won’t get funded. Then you have to build trust, reach investors and collect the money! 4. You have the cash – now what? Well, now you have the money, you have to perform and build all that value your promised! You are going to have to spend a lot of time talking to investors. Since few companies raise all they need the first round, you have to spend time looking for investors for the second round. And then, critically, for your investors, you will have to reach the liquidity event, when investors can cash out. 5. The Future of Crowdfunding for StartUps. It could all go horribly wrong (but we don’t think so) and you need to be ready to answer criticisms. Here the book helps you figure out what to say. The book then speculates on the possible bright future for crowdfunding for startups. It is all so new that many possibilities are opening up. It makes sense to see them before others do. Rupert Hart is uniquely positioned to write this book, with experience in venture finance and running, startups. He worked with Hermann Hauser, founder of ARM, the company that designs the chips for the iPhone. He worked with IDEO on new ventures. He helped set up E*TRADE UK. He has run several startups. He is the author of “Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies” which was #1 in books to do with “Recession” on for 3 years. He has appeared in the International Herald Tribune and BBC TV’s Business Breakfast. He holds an MBA from INSEAD, one of the world’s top business schools. This is the book to buy! Please check for latest rulings. You are advised to take legal advice before starting your crowdfunding campaign.Used Book in Good Condition

Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It

$29.99 - $29.23

(as of Nov 21,2018 21:43:07 UTC – Details)

This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.

Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities―pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles.

Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems―Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders.

What You’ll Learn

  • Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals
  • Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent―from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense
  • University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity
  • Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves

Who This Book Is For

All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

VENTURE CAPITAL MINDSET: Become the candidate that every venture capital firm would like to hire


(as of Nov 13,2018 09:00:31 UTC – Details)

The main goal of this book is to help the reader become a desirable candidate for potential employers among venture capital firms. It is designed based on the coaching program created by Renata George with the purpose of finding and bringing new talent into the venture capital industry. The book reveals how venture investors actually think—a notion that is often expressed, but seldom explained in detail. Aside from providing a framework for actually finding a VC job, the book also helps one to define personal motives and drives, design an investor profile, and create an action plan for building a solid career in venture capital. The book gives access to the working materials of the coaching program (worksheets, matrix, etc.), as well as to the knowledge base relevant to all the subjects discussed in the book. Who should read this book? Anyone who is considering working in venture capital as an investor—whether investing individually, or managing corporate or institutional funds. The book addresses all the levels in the hierarchy of a venture capital firm: young investment professionals will learn whether they should apply for an analyst or an associate position, while more experienced candidates will find instrumental advice for upskilling their mastery and finding a job that matches their personality best.

THE KEY TO SUCCESS!: 6 simple secrets to help you make your first million without start-up capital


(as of Nov 04,2018 16:04:55 UTC – Details)

This book is for those who crave to achieve success in life, for those who are prepared to work hard, to do what it takes to reach, step by step, their goal. I want you to be among those who wish and do their best to be successful and happy, those who achieve success by hard work and perseverance, notwithstanding any hardships encountered on the way to happiness. This book teaches how to make business without start up capital. You will learn how to make deal using someone else’s money. I’ll give you examples how to make a million dollars business using other people’s resources. If you have an overpowering desire to earn your million dollars right now, to become rich and happy, if just the thought of it sends shivers down your spine, then this book is for you.

Swagger & Sweat: A Start-up Capital Boot Camp


(as of Oct 26,2018 11:36:59 UTC – Details)

A Start-up Capital Boot Camp Ever wonder why one company gets funded and 99 do not? Welcome to the alleys of start-up capital, a wild scene where entrepreneurs seek investors to fuel the dream. Venture capitalists fund 1 of 100 deals and angel investors fund a few more. Get the deal right and you accelerate the growth of the company. Get it wrong and you join the unfunded majority. This is the truth about how deals get done, what the investors want and how to avoid the bad money. After seeing well over 1,000 deals in the past decade and seeing consistent mistakes being made, Bergen created this book to help first-time entrepreneurs prepare themselves and their early stage companies to stand above the fray of competing deals. Learn from the stories of masters and fools. Then follow the Tale of Tom as he leaves his job, chooses partners, builds a company and finds funding. Early Praise for Swagger & Sweat: “I believe this to be important and insightful work.” Bill Mackenzie Senior Advisor Next Equities “Warren has taken his collective experiences in helping to raise capital and has articulated the most important themes and concepts with absolute brilliancy.” Michael Yurechuk, BCOM, MBA, President and CEO, Energy Engine “Swagger & Sweat is a long overdue and much needed resource for emerging entrepreneurs. Warren’s book engages us with a plain language and information rich read that should be on every entrepreneur’s book shelf. “ Marc Elrick Principal & Founder, Critical Path Group Executive Director, Canadian Financing Forum Executive Director, Banff Venture Forum Supporting insights and interviews contributed by: Shawn Abbott, iNovia Capital Bob de Wit, GreenAngel Energy Fund Bill McKenzie, Next Equities Whitney Rockley, McRock Capital Mike Satterfield, Yaletown Venture Partners Geoff Smart & Randy Street, ghSMART Mike Volker, Angel Investor

Getting in the Game, Second Edition: Guiding Your Startup Through the World of Venture Capital and Angel Investors


(as of Oct 17,2018 00:11:48 UTC – Details)

Learn how to successfully build and finance your startup using the advice of a venture lawyer with over $6 billion in corporate finance experience. Now in its second edition, this book breaks down the lessons a startup business needs to learn to go from great idea to successful exit. Each chapter is geared to explaining in simple terms what an entrepreneur needs to know about finding and meeting venture capital firms and angel investors and giving them winning presentations. The book guides the reader through challenging concepts like dilution and capitalization tables in an easy-to-understand format. The author shares life lessons from other startups to help the reader avoid pitfalls that other first-time founders can easily avoid with a little forewarning. The book contains valuable examples of term sheets, nondisclosure agreements and other useful information that every startup team should have in their toolboxes.

The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

$16.99 - $14.44

(as of Oct 02,2018 06:47:27 UTC – Details)

Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what’s the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity. Best practices in launching your business. How venture capitalist investors think, evaluate new companies, and advise entrepreneurs. War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider’s look at this world. It’s a fascinating read for anyone contemplating how to build or participate in a successful start-up.

Cyber Nation: How Venture Capital & Startups Are Protecting America from Cyber Criminals, Threats and Cyber Attacks.


(as of Oct 01,2018 00:33:59 UTC – Details)

“The Best Book on Cybersecurity and America’s Top Startups!” What if you could prevent the next great cyber attack? What if you knew about the next World War – an epic battle against states, governments, companies and individuals? Venture capital and cybersecurity expert, Ross Blankenship (, shows you who’s on the most wanted cyber criminal list, what methods cyber hackers are using to attack networks, where these cyber attacks have taken place (Anthem, Target, Sony, and the United States’ Office of Personnel Management), when these attacks happened, and why we need to ensure our nation’s cyber defenses are strong.

Who’s going to protect our networks and technology from cyber terrorists? This insider’s guide to cyber security shows you how venture capital and startups are securing and protecting America from cyber criminals, cyber threats and the growing cyber attacks on small, medium and large Fortune 500 companies.

You need to know which companies are actively fighting cyber criminals, including companies like Cisco, Oracle, Microsoft, IBM, Hewlett-Packard, and cyber security focused companies like FireEye, Palo Alto Networks, Fortinet, and CyberArk. There’s also information about newer venture-backed companies like Authy, Lookout Inc., BlockScore, Sift Science, Bugcrowd, and Synack Labs.

Ross Blankenship is an expert on cybersecurity, who has written frequently about the importance of building our nation’s cyber defenses.
You’ll also get inside tips on cybersecurity and what we need to do to protect our nation’s economy.

This book on cybersecurity and America’s top cybersecurity startups in the industry will also answer: -Who are the FBI’s most wanted cyber criminals? -Which foreign governments are sponsoring cyber terrorists and attacks? -What methods are cyber hackers using to disrupt networks? -What are the top cyber security startups? -Where are these cyber thieves attacking: banks, retail, consumers? -When have the biggest cyber attacks occurred? -How can you protect and defend your own data privacy? -How can you invest in cyber security personally and professionally?

Cyber Nation not only includes a detailed analysis of emerging cyber threats and cyber attacks, but also includes systematic remedies for how the Federal Government, corporations, and individuals can better secure themselves with cybersecurity defenses. Cyber Nation is “the definitive guide to understand the world of cyber security, criminals, and the need to better protect the American economy.”