Studebaker 1938 – 1954 Part Interchange Guide


(as of May 12,2019 08:22:02 UTC – Details)

This 1938-1954 parts interchange manual is a must if working on your major U.S. car or restoring it! A true guide unlike others that only list places to buy parts and do not identify the interchangeability of parts. A must for every restoration and / or maintenance project saving money and research time! This manual has been designed to help you in the identification and purchase of original equipment parts. It should save you many hours of time locating the parts you need. With this manual you will know exactly what parts from which vehicles are identical. There may be no need to pay a high price for a supposedly rare part when it may be identical to many other parts. This manual covers all major makes of cars for the years of 1938 thru 1954 including: Buick, Cadillac, Chevrolet, Chrysler, Crosley, Desoto, Dodge, Ford, Frazer, Henry J, Hudson, Kaiser, Lafayette, LaSalle, Lincoln, Mercury, Nash, Oldsmobile, Packard, Plymouth, Pontiac, Studebaker, Terraplane, and Willys. Sections include engines, transmissions, cooling systems, fuel pumps, ignition system, clutch, front and rear axles, bearings, brakes, rivets, generator and starter, and universal joints. Body parts and glass are not included.

Automobile Ads: “The Other Guys”–HenryJ – Hudson – Kaiser-Frazer Nash/Rambler – Packard – Studebaker


(as of Apr 27,2019 13:09:32 UTC – Details)

Automobile Ads – “The Other Guys”. Take a nostalgic tour through history. Experience the style and hype of the automobile advertising industry from the glory days of cars. This CD includes nearly 900 real automobile ads from the “Other Guys” as they appeared during the period. Everything from introduction of the first postwar cars of 1947 to the end of an era in the mid to late 60s when the big three finally took over. All ads may be printed directly from the software or may be copied to disk or the clipboard for processing in any graphics package. HI-Tech Software CD-ROMs are for Windows 98/Me/Xp/2000 and later.

Studebaker Hawk: 1956-1964 Photo Archive


(as of Apr 11,2019 22:46:28 UTC – Details)

See them all beginning with the early Hawks in 1956 and their development through the 1964 season. Production factory photos show them all off, from the Flite Hawk, Power Hawk, Sky Hawk, Golden Hawk, Silver Hawk, Packard Hawk, Hawk, and the Gran Turismo Hawk. Also includes design drawings, clay models, prototypes and factory floor photos. Captions provide identifying characteristics of each model, as well as other historical information.



(as of Feb 27,2019 05:26:07 UTC – Details)

This is a book traces the development of Studebaker’s Avanti from its 1962 introduction with contemporary road & comparison tests, new model introductions, technical data, driving and road impressions, road research report and buying guide. Models covered include: R1, R2, R3 and Avanti II in Coupe and Convertible forms.

Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961


(as of Jan 01,2019 10:05:25 UTC – Details)

A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of “realism and common sense,” he focused the company’s energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill’s leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill’s actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.Used Book in Good Condition

Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design

$39.95 - $30.41

(as of Dec 10,2018 23:19:48 UTC – Details)

Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream.

In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy’s eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before “branding” became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented―or differed from―that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of “designer” in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.