Eclipse of Man: Human Extinction and the Meaning of Progress

$23.99 - $19.05

(as of Nov 16,2019 17:42:45 UTC – Details)


Tomorrow has never looked better. Breakthroughs in fields like genetic engineering and nanotechnology promise to give us unprecedented power to redesign our bodies and our world. Futurists and activists tell us that we are drawing ever closer to a day when we will be as smart as computers, will be able to link our minds telepathically, and will live for centuries—or maybe forever. The perfection of a “posthuman” future awaits us.

Or so the story goes. In reality, the rush toward a posthuman destiny amounts to an ideology of human extinction, an ideology that sees little of value in humanity except the raw material for producing whatever might come next.

In Eclipse of Man, Charles T. Rubin traces the intellectual origins of the movement to perfect and replace the human race. He shows how today’s advocates of radical enhancement are—like their forebears—deeply dissatisfied with given human nature and fixated on grand visions of a future shaped by technological progress.

Moreover, Rubin argues that this myopic vision of the future is not confined to charlatans and cheerleaders promoting this or that technology: it also runs through much of modern science and contemporary progressivism. By exploring and criticizing the dreams of post humanity, Rubin defends a more modest vision of the future, one that takes seriously both the limitations and the inherent dignity of our given nature.



Cowed: The Hidden Impact of 93 Million Cows on America’s Health, Economy, Politics, Culture, and Environment

$27.95 - $26.55

(as of Nov 09,2019 13:51:43 UTC – Details)


From leading ecology advocates, a revealing look at our dependence on cows and a passionate appeal for sustainable living.

In Cowed, globally recognized environmentalists Denis and Gail Boyer Hayes offer a revealing analysis of how our beneficial, centuries-old relationship with bovines has evolved into one that now endangers us.

Long ago, cows provided food and labor to settlers taming the wild frontier and helped the loggers, ranchers, and farmers who shaped the country’s landscape. Our society is built on the backs of bovines who indelibly stamped our culture, politics, and economics. But our national herd has doubled in size over the past hundred years to 93 million, with devastating consequences for the country’s soil and water. Our love affair with dairy and hamburgers doesn’t help either: eating one pound of beef produces a greater carbon footprint than burning a gallon of gasoline.

Denis and Gail Hayes begin their story by tracing the co-evolution of cows and humans, starting with majestic horned aurochs, before taking us through the birth of today’s feedlot farms and the threat of mad cow disease. The authors show how cattle farming today has depleted America’s largest aquifer, created festering lagoons of animal waste, and drastically increased methane production.

In their quest to find fresh solutions to our bovine problem, the authors take us to farms across the country from Vermont to Washington. They visit worm ranchers who compost cow waste, learn that feeding cows oregano yields surprising benefits, talk to sustainable farmers who care for their cows while contributing to their communities, and point toward a future in which we eat less, but better, beef. In a deeply researched, engagingly personal narrative, Denis and Gail Hayes provide a glimpse into what we can do now to provide a better future for cows, humans, and the world we inhabit. They show how our relationship with cows is part of the story of America itself.

33 illustrations



The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

$24.00 - $16.32

(as of Nov 02,2019 21:46:42 UTC – Details)



The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.WILEY



Cracking the PM Interview: How to Land a Product Manager Job in Technology

00.00

(as of Oct 24,2019 13:26:19 UTC – Details)



How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named “PM” (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important “pitch”).

CONTENTS:

The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers

Companies
How the PM Role Varies
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
Startups

Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?

Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com

Behind the Interview Scenes
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox

Resumes
The 15 Second Rule
The Rules
Attributes of a Good PM Resume
What to Include

Real Resumes: Before & After

Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter

Company Research
The Product
The Strategy
The Culture
The Role
The Questions

Define Yourself
“Tell Me About Yourself” (The Pitch)
“Why do you want to work here?”
“Why should we hire you?”
“Why are you leaving your current job?”
“What do you like to do in your spare time?”
“Where do you see yourself in five years?”
“What are your strengths and weaknesses?”
Sample Strengths and Weaknesses

Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions

Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions

Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions

Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions

Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions

Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager



Methods and Tools for Drought Analysis and Management (Water Science and Technology Library)

$199.99 - $188.52

(as of Oct 13,2019 08:12:24 UTC – Details)



Frequent drought events have recently occurred in different Mediterranean regions. These have highlighted a general inadequacy of the current strategies applied to mitigate negative impacts of such phenomenon. This book provides various methods of drought monitoring at different spatial scales, as well as innovative drought forecasting techniques based on stochastic approaches. Besides common drought indices (i.e. SPI), new agrometeorological indices are proposed.

Methods and Tools for Drought Analysis and Management



100 Science Homework Activities for Years 5 and 6

$1,178.82

(as of Jul 07,2019 16:18:19 UTC – Details)



100 Science Homework Activities is a lively series of photocopiable masters that provide ready-to-use, easily administered homework tasks, supported by comprehensive teachers’ notes. Each book offers 100 homework tasks for you to choose from, 50 for each of two year groups: Years 1 & 2, 3 & 4 and 5 & 6 (Scottish Primary 1-3, 4-5 and 6-7). These flexible activities can be integrated easily into any primary science scheme of work, having been planned to support and complement the content of all the UK science curriculam documents (including the QCA’s Science Scheme of Work for Key Stages 1 & 2). The activities in this book include: science pratice/revision exercises, activities with literacy or numeracy links, practical science to share with a helper, and things nto observe, ask about or find out.



100 Science Lessons for Year 2

$3.46

(as of Jun 29,2019 11:44:23 UTC – Details)



100 SCIENCE LESSONS is a series of seven teachers’ guides designed to give Scholastic’s model for the planning involved and provide clear lesson structures for all the science lessons any class might need for each year R-Y6. Using the content of all the UK curriculum documents offers comprehensive coverage and lots of choice. Units coinciding with work in the QCA’s ‘Science of Work’ are designed to work alongside and support the recommended lessons. The units are focused as: Unit 1 Ourselves: Keeping healthy Unit 2 Animals and plants: Growing up Unit 3 The environment: Life in habitats Unit 4 Materials: Materials and change Unit 5 Electricity: Making circuits Unit 6 Forces and motion: Making things move Unit 7 Light and sound: Properties of light and sound Unit 8 Earth and beyond: The Sun and seasons * Flexible – physically as a framework for planning * Comprehensive framework – takes the pain out of planning * Follows current trends in curriculum delivery and classroom management – advice on introductory activities and interactive whole-class teaching *Addresses whole UK curriculum content, using QCA’s ‘Science Scheme of Work’ to pitch activities and focus for each year group.