(as of May 16,2019 10:50:23 UTC – Details)
Are you a business owner that finds the world of digital marketing confusing, overwhelming, and down-right complicated?
Finding it difficult to stay current on the latest marketing tactics and wondering which ones really work?
Would you like to grow your business, drive more traffic to your website, build your brand, and increase sales?
If you answered yes to any of these questions, then FANtastic Marketing is the right book for you. In FANtastic Marketing, acclaimed marketing strategist Meredith Oliver blazes a trail through the competitive world of internet commerce, showing the reader exactly how to make use of all that the internet has to offer and transform customers into fans.
Not one to be intimidated by the technical complexity of internet marketing, Oliver calls on her own internet competence to break down the barriers holding many back from developing a successful presence on the web. With a fast-paced, engaging style, the author reveals all the necessary moves for gaining command in the online environment.
Chapters are packed with practical directions and exercises detail the psychology of brand loyalty, the critical roles of social media and content marketing, the necessity of online and offline congruence, and the uses of analytical measures.
Table of Contents:
Part I – The Pre-Season
Welcome to the StitchFix Economy
Why FANtastic Marketing?
Part II – The Players
Our SuperFan Culture
The DNA of a Fan
Part III – Play Ball!
Secret #1: Step Up to the Plate – Get to Know Your Fans
Secret #2: Keep Your Eyes on the Ball – Your Website Must WOW
Secret #3: Get Off the Sidelines – Expand Your Digital Footprint
Secret #4: Move the Goalposts – Supersize Your Social Media
Secret #5: Go The Distance – Behold the Power of Content Marketing
Part IV – Charge the Back Nine
Secret #6: Keep the Ball Rolling – Unleash Word-of-Mouse with Online Reviews
Secret #7: Stick the Landing – Increase Conversions with Call to Action
Secret #8: Pass the Baton – Connect Online and Offline Experiences
Secret #9: Drop Back and Punt – Analyze, Measure and Reboot with Analytics
Secret #10: Take the Gloves Off – Be a SuperFan of Your Fans
Part V – Home Field Advantage
Quick View Summary of the Practice Drills
Meredith’s Tackle Box – Recommended Tools
Part VI – Extra Innings
Have Meredith Oliver Speak at Your Next Event
Connect With Meredith
Topics include: Fan Psychology, Digital Marketing, Social Media Marketing, Content Marketing, Online Reviews, Website Design, Sales and Customer Experience.
Readers will come away armed with confidence they can win big in the world of internet marketing.